Colour Code – Keeping it simple.
The “brightly coloured range” has been around since 1974. With it, RITTER SPORT succeeded in creating an innovation that revolutionised the chocolate market. Today, the characteristic colour of each variety is, alongside the square shape and snap-open pack, a central building block of the RITTER SPORT brand. The introduction of colour television led Alfred Otto Ritter to recognise the new opportunities offered by communicating in colour.
Back then, as like today, the colour palette helps us to quickly recognise our favourite variety in amongst a growing assortment. Fans of RITTER SPORT can even order matching polo shirts from our internet shop. This allows them to be colour coordinated with their favourite varieties.
