The history of RITTER SPORT begins where most romance films end: with marriage. The confectioner Alfred Eugen Ritter and Clara Göttle, owner of a confectionery shop, were married in 1912. Together they founded the chocolate and confectionary factory “Alfred Ritter Cannstatt” – the love of good chocolate, therefore, resides in the family.
We invite you to have a look at the most chocolaty milestone of the 20th century!
The first location for the chocolate and confectionary factory founded by Alfred Eugen Ritter and Clara Ritter, née Göttle, was at Inner Moltkestrasse in Bad Cannstatt.back to the top
Increasing sales and correspondingly greater production needs required a move to Wilhelmstrasse 16 in Bad Cannstatt. The Ritter family brings its own chocolate brand to the market: Alrika (Alfred Ritter Cannstatt).back to the top
Now there are already 40 male and female employees working at the chocolate and confectionary factory “Alfred Ritter Cannstatt”.back to the top
80 people work at the company by now. The threshold from hand production to industrialised operation is crossed. The company’s first lorry is purchased.back to the top
Lack of space in Bad Cannstatt prohibits the company from developing further. Despite difficult economic conditions, the company is moved to idyllic Waldenbuch. The employees, who are skilled and trained, are driven by bus between Bad Cannstatt and Waldenbuch.back to the top
The chocolate square is launched. Clara Ritter’s proposal to produce a square chocolate bar quickly meets with agreement in the family. Her argument: “We’ll make a chocolate that fits into the pocket of every sports jacket, doesn’t break, and still weighs the same as a normal long bar of chocolate.” The chocolate square is named “Ritter’s Sport Chocolate”. Included in the assortment are long chocolate bars, pralines, and Easter and Christmas articles.back to the top
With the breakout of World War Two, chocolate production is diminished and has to be fully halted in 1940.back to the top
The Alfred Ritter chocolate factory resumes production of different sweets without cocoa.back to the top
Cocoa is available once again without restriction. The company is able to produce freely.back to the top
The company founder, Alfred Eugen Ritter, dies at the age of 66 years old. His son Alfred Otto Ritter takes over the reins of the business.back to the top
The business already has over 100 employees. A new production record is achieved: four tonnes of chocolate bars in a single day.back to the top
Company founder Clara Ritter dies at the age of 82 years.back to the top
Alfred Otto Ritter decides to concentrate on the chocolate square. Many articles such as seasonal items, long chocolate bars, pralines, and hollow chocolate figures are gradually phased out of the programme. In doing this, the foundation is laid for the successful development of the RITTER SPORT brand. The square is now presented in a chocolate-brown cellophane wrapper with the RITTER SPORT logo featured prominently.back to the top
An important year for the family-owned company: The company acquires national recognition. The introduction of the innovative RITTER SPORT Yoghurt – the first chocolate in Germany made with yoghurt – and the first countrywide television commercial bring about a national breakthrough. The modern, cheery, and singular advertising concept, along with the memorable slogan, “QUALITY. CHOCOLATE. SQUARED.”, underscore what’s special about the RITTER SPORT brand.back to the top
The turnover threshold of 100m German marks is crossed. The market share among chocolate bars exceeds 10%.back to the top
A revolution in the chocolate market: Entrepreneur Alfred Otto Ritter makes the courageous decision to introduce a “colourful palette”. Each variety is assigned a cheerful colour to characterise it. Advertising posters make reference, among other things, to the recent introduction of colour television, „Everything is becoming more colourful, more cheerful, more modern, more active – including chocolate.“ Another building block of the brand is created.back to the top
“Der Trick mit dem Knick, und die Masche mit der Tasche” (“The pack with the snap that’s the packet in the pocket”): The invention of the specially-sealed wrapper with the revolutionary snap-open pack completely sets RITTER SPORT apart from traditional chocolate bars and quickly develops into the brand’s characterising feature.back to the top
The company’s leadership, which was initially assumed by Alfred Otto Ritter’s wife Marta, after his death, passes on to the family’s third generation. Alfred Theodor Ritter and his sister Marli Hoppe-Ritter are active in the company’s Advisory Committee.back to the top
The product range is expanded to focus on the 100g square. The Mini Chocolate comes onto the market.back to the top
Alfred Theodor Ritter is appointed Chair of the Advisory Committee.back to the top
The company now employs 710 male and female employees and generates a turnover of nearly 400m DM. Exports account for 10% of this figure.back to the top
RITTER SPORT carries out the first environmental performance evaluation for sales packaging, and switches from composite materials to fully-recyclable RITTER SPORT single-material packaging made of polypropylene.back to the top
In 1994, a DIN EN ISO 9001-compliant quality management system is certified and introduced, aiming to clearly communicate high-quality claims, both internally and externally.back to the top
RITTER SPORT successfully introduces the Summer Chocolate with the development of Yoghurt-Lemon and Yoghurt-Orange, summer-light varieties of white chocolate made with yoghurt.back to the top
RITTER SPORT is the first company in the confectionary industry to successfully take part in the Ecological Audit Regulation. In doing so, the company implemented environmental protection at a company level, within the framework of a comprehensive management system.back to the top
For the first time in its history, RITTER SPORT exceeds the half-billion mark with a turnover of 507m DM. The 100g chocolate bars hold a 22% market share in the food trade.back to the top
RITTER SPORT’S assortment of squares is expanded. Diet chocolate made with a high-quality sugar substitute, Maltitol, is used in four different diet varieties.back to the top
The “RITTER SPORT Chocolate Shop” Visitors’ Centre opens. It vividly and interactively showcases the production of chocolate as well as RITTER SPORT’S history.back to the top
The RITTER SPORT combined heating-and-power station comes to life, allowing the company to produce approx. 30% of its own electricity and approx. 70% of its own heating needs. It is especially environmentally–friendly: Heat is a deliberate “waste product” of electricity generation that can now be used for heating purposes. Through this system of cogeneration, RITTER SPORT saves approx. 12m kWh of primary energy per year (this corresponds to approx. 1m litres of heating oil) and reduces its CO2 emissions by approx. 6,800 tonnes in the same period.back to the top
RITTER SPORT also meets people’s tastes abroad. The chocolate square is now enjoyed in over 70 countries. And yet another novelty, RITTER SPORT creates the smallest square, the chocolate cube, in 6 delicious varieties.back to the top
As grandson of the company’s founder, Alfred Theodor Ritter takes over the chairmanship of the company and continues the family tradition. Situated under one roof and located next to the company grounds, the new RITTER MUSEUM and the expanded RITTER SPORT chocolate shop open their doors in the autumn to welcome visitors.back to the top
Classic Alpine Milk, Yoghurt, Whole Hazelnuts, and Pralines in 250g squares offer new dimensions in pleasure.back to the top
In line with RITTER SPORT’s high-quality claims, even our successful varieties are continuously reviewed in order to be improved. In 2007, the fillings of both the Yoghurt and Cappuccino varieties are perfected. Freeze-dried fruit pieces are used for the first time in summer varieties. The switch is made from nature-identical flavourings to 100% natural flavourings.
The best ingredients for the best RITTER SPORT quality. Today and in the future: QUALITY. CHOCOLATE. SQUARED.back to the top
New – delicious – contemporary: Starting in April 2008, RITTER SPORT will be offering a delicious organic chocolate assortment.
Using the best ingredients obtained from supervised organic farming, classic recipes, RITTER SPORT’S complete authority over chocolate matters, and a modern wrapper design, the new chocolate squares will be totally in vogue.
You will find lots of interesting and noteworthy information on the topic of organics, as well as on our new organic chocolate here (in German).back to the top